Monday, March 10, 2008

Avid Cuts All the Way

Christopher Rouse (The Bourne Ultimatum) may have walked away with the award for Best Editing at this year’s Oscar ceremony, but Avid Technology is the real winner.

The company, already synonymous with Hollywood editing technology, recently announced that all of the nominated films in eight categories at the 80th annual Academy Awards employed at least one Avid system.

All of the nominees for Best Picture, Directing, Documentary Feature, Original Score, Film Editing, Visual Effects, Sound Mixing and Sound Editing used either Avid, Digidesign, Sibelius or Softimage, all Avid-owned companies.

Avid has converted the highest number of broadcasters to digital news workflows in the industry with more than 250 end-to-end news work group installations. Various international broadcasters, such as NBC, Reuters, CBS News, Fox Television, the BBC, NDTV, CNBC, Times Now and DirectTV utilize Avid software for their video editing needs.

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